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Creating ads instead of campaigns: It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive, and memorable ads are those most like a rhinoceros: They make a single point, powerfully. |
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Creating ads instead of campaigns: It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive, and memorable ads are those most like a rhinoceros: They make a single point, powerfully. |
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